Energy Drinks - 2397 Words

ISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published in the journal Pediatrics, reports that more teens are downing energy drinks; in 2003, 16% regularly consumed the drinks, while in 2008, that percentage jumped to 35%. Another study of college student consumption found 50% of students drank†¦show more content†¦* Theobromine It comes from the cacao plant. It has a similar effect to caffeine and is found in chocolate and many other foods. * Theophylline A drug used for the treatment of respiratory diseases and asthma, marketed under a variety of brand names. It is structurally similar to caffeine. It is also naturally found in tea at very small levels * Ginseng A substance that comes from a variety of plants; and is believed to have medicinal properties. However, it has been found to interact with a number of prescription and herbal drugs. Such interactions can cause severe health problems. There are claims that ginseng boosts athletic performance, strengthens the immune system and improves mood. But the authors say there is little proof of this, and there is no enough ginseng in energy drinks to offer any benefit. The root has also been linked to increased risk of insomnia, headache and hypertension. Ginseng should be used cautiously, as it can cause undesirable side effects in high doses and may even be dangerous when taken with certain medicines or if the patient is undergoing surgery, according to the American Cancer Society. Moreover, because most energy drinks contain caffeine, which is a stimulant. Studies researching taurine, revealed that it may interact negatively with caffeine and alcohol due to its effect on cell volume and renal-mediated transport. Schoffl et al. illustrate this negative interaction in a case study where aShow MoreRelatedEnergy Drinks : The Energy Drink1548 Words   |  7 PagesMonster Energy Drink Over the years, energy drinks have been a phenomenon. Since 1997, when Red Bull became a sensation, the consumption of energy drinks has been at an all-time high. Currently, the energy drinks is a billion dollar market, with the U.S sales of Red Bull and Monster beverages totaling 4.5 billion dollars in 2016 (Statista, 2017). Other energy drinks in the market include Rock Star, Cocaine, Amp, Full Throttle, and Rip It. Generally, Malinauskas, Aeby, Overton, Carpenter-Aeby, andRead MoreEnergy Drinks1798 Words   |  8 Pagesquickly it could all slip away. His display of more than 200 energy drinks represents the success he s earned in an industry that s more likely to send intrepid entrepreneurs into bankruptcy than into Donald Trump s tax bracket. About 80 percent of these are gone, he says proudly. Most energy drinks fail in six months. Benedict is the founder, owner and CEO of Greensboro-based Source Beverages, a thriving energy drink company with expected revenues of $2 million this year and distributionRead MoreSports Drinks And Energy Drinks711 Words   |  3 Pagesadvertisement sports drinks and energy drinks claim they can do it all like weight loss, improve endurance, and develop better concentration. The question posed is do either sports drinks or energy drinks really do what they claim to do, and if so which one works best? First off, sports drinks and energy drinks may overlap however, they are not the same thing. Sports drinks such as Gatorade and PowerAde have been popular with athletes for decades. Historically sports drinks were specifically createdRead MoreThe Problem Of Energy Drinks Essay1300 Words   |  6 Pagesawake. Energy drinks have many untested contents within the drink that aren’t tested or regulated by the U.S. Food and Drug Administration, deeming it unsafe for consumption. The FDA needs to test the effects of the combined contents of an energy drink and draft regulations so that the public can make more informed decisions about its consumption. Energy drinks have undeniably meshed into the subculture of any US college campus. College students who consume copious amounts of energy drinks claimRead MoreEffects of Energy Drinks1114 Words   |  5 PagesAre Energy Drinks Safe? Whether it is a long night studying or just not ready for the day, college students choose to drink energy drinks to get full energy. These highly caffeinated drinks come with stimulating names such as Red Bull, Monster, Full Throttle, or Rockstar. Although these drinks are marketed as a healthful stimulant, consumers should be aware of the potential side effects, as they can be very harmful to one’s health. Energy drinks are beverages whose producers advertise thatRead MoreEnergy Drinks Market1705 Words   |  7 Pageshow the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the soft drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinksRead MoreThe Market For Energy Drink950 Words   |  4 Pagesfor energy drink has continually been questioned about it health concern. A company can benefit by introducing a healthier option to get energy and have a more active day. When energy drinks first came on the scene they exploded like a new phenomenon, which made consumer feel like new-elevated being. Companies like r ed bull and rock star brought slogan that increased the energy drinks popularity and made it into a billion dollar industry. With all the scrutiny that has been attacking energy drinksRead MoreEnergy Drinks Market1259 Words   |  6 PagesEnergy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. JoltRead MoreEnergy Consumption Patterns Of Energy Drinks Essay1563 Words   |  7 PagesAbstract Background: Energy drink consumption has continued to grow and gain popularity since the release of Red Bull (the current leader in the energy drink market) in 1997. While energy drinks are generally targeted to young adult consumers there has been minimum research regarding energy drink consumption patterns in New Zealand. The aim of this study therefore is to determine consumption patterns of energy drinks as well as perceived benefits and side effects amongst students at Ara InstituteRead MoreConsumption of Energy Drinks521 Words   |  2 PagesConsumption of Energy Drinks Throughout the last several centuries, many beverages have been utilized to produce energy to boost the body and its ability, such as tea and coffee. However, the first beverage considered to be an â€Å"energy† drink was Coca-Cola due to the fact that ingredients of the drink included both caffeine and cocaine (Lile). Since the introduction of Coke products in the late 1800’s, products full of sugar and caffeine have been available to the public and have exploded in